5 Trends in Digital Marketing to Look for in 2019

In a hurry to craft a powerful message to attract your audience online? Wait! Read below 5 new digital marketing trends of 2019 to drive your business to a heights of success. Here we go:

1. AI to Empower Customer Segmentation: Artificial Intelligence is now widening its implementations to empower customer segmentation including several other endless connections of possibilities with retargeting, push notification, click tracking, and even more. A breathtaking advancement has been recognised that AI even started creating content. Now, it depends on how you put AI to work over your business strategies to achieve immense success.   
   
   

2. Chatbots to Assist Virtually: Chatbots are the plugin that can be installed directly in a website for immediate assistance. Chatbots are installed to assist customers directly when the bot is questioned. With the advancements in AI, chatbots have the improvised ability to have a basic conversation with the person who is interacting.

3. Shorter Load Time using AMP: Accelerated Mobile Pages (AMP) is an open-source project which helps in improving the load time of mobile webpages. An AMP page loads in 0.05 seconds to reduce webpage bounce rate. Although AMP is not assigned as a ranking factor by Google, it somehow helps in better SEO visibility.

4. Bumped up Reality vs Virtual Reality: Your marketing prospects have higher values if the customers can test right before getting premium access to the product or service. With this aspect, you possibly reduce the risk of redundancy factors which can push your product towards a diminished corner. 

5. E-mail Automation for Purposeful Marketing: Email marketing now have been going to a paradigm shift called personalisation. The key is grasping the attention of more readers to spend more time. According to apostles, 90 per cent of marketers believes that personalisation is the future. However, personalization is not only limited to emails but also add values to your marketing efforts.

O2 digital marketing agency is a small boutique specifically tailored for SME’s. There are omnifarious services which are offered by O2 Digital some of them are: Web Design and Development, Content Management, Digital Marketing, including SEO services. O2 digital marketing agency in Australia, Sydney; a prime vision of O2 is to analyse the specifications of clients to fulfil their business requirements which are solely based on ethical market values and etiquettes.

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Explore New Avenue Of Clientele With Your Existing Product Line

Digital Marketing has explored a segment of consumers which is overreaching geographical boundaries and is on a global level. With its various verticals, you can set your brand and overpower other competitors with little effort and quantifying success. Top notch SEO & SMO companies in Australia proclaims at least 48% growth in ROI compared to outdoor marketing. So with digital marketing, you can add customers’ to your same product or service like never before. Let’s explore its various verticals.

Search Engine Optimization

In this era, consumers’ research on products before buying and the only mode of doing so is online platform. The primitive and organic mode of digital marketing is search engine optimization. It enhances search ranking on Google and thus reaches out consumers who are in search of such products. The Search Engine Optimization package sets competitive keywords and an organic method enhances the search links. With quality content, the website is backlinked on various channels to attract more leads. It has the least investments but gives competent ROI.

Display Banner Advertisement

It is one of the most potent methods of online marketing. Display banner containing ads of products are placed on a website selling similar products or in content pages or press release containing details about the same commodity. Thus consumers who are even not aware of your brand can click and get into your website and browse it.

Pay Per Click

Pay Per Click quantifies and qualifies ROI. It gets you charged only when a customer clicks on the ad and enters your website. It flashes on the various webpage browsed by the consumers and fetches their attention repeatedly. It requires less effort and yet appears on top key positions.

Social Media Marketing

Social Media is undoubtedly the dominant platform. All digital marketing agencies in Australia has integrated this marketing platform as it ensures mass reach out, customized ad and targeting featured clients. It is being estimated that 60% of the world population is accessing social media platform every day. Through sharing options it can make ad campaigns viral which may become a sensation across the globe. Thus the vision, mission, and USP of any brand can be established very easily by this medium.

Content Marketing

The power of words is always mightier than any other mode of expression. Following a similar path, content marketing is yet the king. Keyword optimized content addressing customer’s inquisition, updating them about new developments, sharing different shopping ideas and giving user guidelines automatically enhances the authenticity and confidence of the consumers. But contents for online marketing should be unique without plagiarism. It should also be keyword optimized to reach the right section of buyers.

Retargeting

By this method, the Ip of viewers is captured who has even once visited your website. Then repeatedly for a certain period of time, you can flash your display or banner ad on their specific browser. Thus you can remind or attract or make an impression of your website viewers and can make a conversion.

Website Marketing

A website is a very important platform to make your online presence. E-commerce website itself is a web store for buyers at any location. Apart from that website can also set your identity and brand authenticity for online as well as offline clients. Now promoting this domain with various mode of digital marketing can increase sales and product awareness.

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10 Incredible Ways To Enhance Your Sales Page Conversion

Your sales page conversion can be enhanced with some easy yet eminent features. Your online customers have very less time to find out what is good about your website. So to hold back the attention you have to make USPs catchy on the landing page. Moreover, you must have many peer competitors who can fetch your customer in case you lose on any opportunity. So apart from adding special visual and functional features you also have to optimize the sales page with relevant keywords. All digital marketing packages in Australia applies updated methods and techniques to drive targeted traffic to your webpage in enhancing conversion.

Catchy Headlines on the Landing page or Call to Action on Top key positions of Website

Always put catchy headlines or call to action on key position of the website to attract viewers so that they keep attuned to your website and not hit back button. Design layout of the website should be aesthetical and also should complement your product line. Headings should address the inquisition or search of customers which will hold them back to your website and let not switchover.

Contents

Contents of the entire website should be grammatically correct, informative and resonating requirements of the target consumers. It should be unique, without any plagiarism and typo error. It should also be easy, clear in expression and demonstrating the real fact. Promises or commitment of services should always be realistic and accomplished.

Font, color, and layout

If you assign your website development work to any reputed web development company in Australia their first focus is to use the product-oriented creative lookout. Font is one of the most important things that can make an impression on viewers’ mind. Color has a psychological impression on human mind hence sales page conversion is highly influenced by it.

Images

Images should be crisped; thumbnailed and should not be too big to download. It should focus on such angles that can explore a new facet of that product. As online customers cannot touch the product so the visionary makes all the difference. It can impact on the customers buying decision.

Buy or Add to Cart Button

Big colors effective buy now or add to cart increase sales by 20 to 25%. Also, these buttons should be on the first fold of the product page and be easily clickable.

Product details

Product details should be very clear and well oriented. So that customer does not get confused rather be very clear which can impact buying decision. It is better to present the highlighted information in tabular form and also provide such a description that can answer all queries.

Adding customer testimony section

The best part of social media is likes, comments, and share. Many consumers prefer to buy from social media platforms as they get an overview of others on this platform. Most of the SMO service packages integrate such campaigns which can attract more consumers and keep them engaged. If the same can be done on your website as well then the targeted traffic can lead to conversion.

URL with Call to Action

Consumers who are searching the similar products or service can readily get attracted with a URL focusing the call to action. Hence it has a chance to sales page conversion. Apart from that clear call to action on the product page or landline page is always beneficial.

Clear Information on the Landing page

Landing page should be designed based on clear information and attractive USPs that helps the consumer to get into subsequent pages.

Speed

Speeding up the page load time can enhance conversion by 1% every month. It is the most important factor that can develop trust and patronage of your customers and converts them as repeated customers.

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AI Marketing Is A Boom In Digital Marketing Strategy — Let’s Check How

Artificial Intelligence is a technology that focuses on better user experience. The biggest challenge in online business segment is human interaction. Due to lack of consistent human interaction with consumers a part of buyers prefers to buy from offline stores. To win over this challenge and drive down the customer to sales funnel AI marketing is very important. With prompt human-like uninterrupted communication and upselling process, it can increase the conversion up to 25% which the association of top internet marketing companies in Australia estimates. Hence AI chatbots are essential for all digital marketers or online websites. If your consumers interact with chatbot messenger through mobile apps then you are always just a click away from them.

How AI chatbots works

AI can deep study the customers’ buying habit, requirement or mindset and then it mimics human interaction and responds through text or audio record. It delivers support faster than a human being and directly influences the buyer to make a positive decision. It is developed with many neutral networks and scripts. As many layers, a chatbot has in its neural layers, more intelligent rather artificially intelligent it is. It randomly answers and influences consumers to buy and accomplishes target marketing. Many affordable web designing company in Australia in advising their client to integrate AI in their website and also trying to make it cost effective so that all business houses can kick start with it.

Compiling data makes a single view

Companies make strategy by compiling previous data and records or by analyzing a specific category of customers and accordingly plans following steps. AI also does the same thing but faster and in a streamlined way than human so that it doesn’t leave on any customer. This technology quickly develops an accurate predictive tailored view that improves substantial business performance.

Reveal each customer’s maturity

Strength of social media network or any other online tools is to fetch valuable information and data about the customers to predict business growth. Most of the SMO service packages are structured in a way so that those can collect personalized information about each customer through their social media activity. AI chatbot put these data together from relevant sources and maintains it in a synchronized easy accessible mode which can help you to augment the growth.

Do not miss out on any scope with AI

Digital marketing aims at fetching leads so a successful campaign gathers numerous leads. But human resources to make use of each unconverted leads are less. So they categorically try to prioritize productive or obvious leads this causes a 50% efficiency of the campaign. But AI identifies key strategies to unlock potential in each lead.

Proactive on the sales aspect of each product thus ensures No revenue loss

Often we find slow moving and fast moving product categories in business. Fast-moving product is a point of focus and slow-moving incurs cost on the business. But AI with its predictive technology offers the right product to the right customers with offers or other unique plan which will let you not lose customers to competitors. And it neither piles up your unmoving stock.

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5 Best Ways Of Mobile Marketing For Start-Ups

It is estimated that 27.0 million people in Australia are using a smartphone. If you are a startup and want to set your brand awareness then what can be better than Mobile marketing? This platform provides personalized information, geographical location based accessibility and fastest reachability to consumers. Hence promoting and influencing consumers’ buying habit is most effective through this platform. Premium digital marketing packages in Australia include mobile marketing as an integral mode as 30% of e-commerce sale across the globe is done through smart phones. 5 best ways that can fortify conversion through mobile marketing are as follows.

SMS blast or Business WhatsApp

For start-ups with lesser budget things should be strategic and cost-effective. To kick start marketing in the mobile segment SMS blast is an effective method. You can send a customized message with special offers or gift coupons to instantly fetch customer’s attention.

Through business WhatsApp option you may send video or GIP messages that are flashy and instantly reaches the mass consumer in a single shot. You may wish them on every occasion, send customized messages. And the best part is sending QR codes. With QR or Quick Response code, you can enhance user experience and increase sales instantly. The consumer can use the code or you may give e-coupon with a scan-able option which can attract more consumers.

Gift Coupon or Push Notification

Push notification also works wonder. 73% of the consumers buy products after getting a gift coupon through push notification. Such loyalty programs delivered to consumers through mobile phone media is effective than sending through emails or other modes.

Mobile Apps

Through mobile apps, you can always keep connected and engage consumers. You can send notification, updates, offers and special customized discounts. Nearly one-fifth of sales by online marketing are fetched through mobile apps. Through mobile apps, you can also get a lot of information about the consumer, his/her buying habits, choice and a lot more. Also you may send push notifications through apps which are even more effective.

Responsive mobile website

As a start-up, you may not invest in mobile apps making but having a website establishes an identity on the online business segment. And yet with this website, you can serve mobile browsing consumer with efficacy. Get an affordable web development company from Australia who knows your geographical consumers’ demand and sentiments. Do make a responsive website so that your customers can open it very easily on mobile as well. Page loading time should be less than 3 sec and mobile navigation options should be easy. Color, font, images, and videos should support and suit mobile visibility.

Mobile-specific ads, banners or contents

For SEO mobile optimized keywords should be used. Content is king. Hence most of the digital marketing and content marketing packages in Australia includes both short and long contents for ads, video or banners which can attract consumers attention modulated to mobile search and navigation. Mobile-based content marketing is crispy and designs are focusing the comfortability of thumb navigation.

As mobile marketing potentially influences online sales so Google is giving special credibility to mobile-optimized website or apps. Being responsive is not just a choice but rather a compulsion nowadays. The upcoming decade is about to witness a more promising mode of selling through mobile.

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Want To Add On Your Clientele – Check Out New Avenues Of Conversion Of Existing Product & Service

Website marketing or digital marketing is the most booming technology to capture a new set of audience for your existing product or services. If you are about to explore this segment or already have a website but that is not fetching the desired result then you must modulate or revamp it. Some top-notch web development companies in Australia has created a niche where they have a successful record of using most updated technology and earning overreached ROI. Here we go with some set of points that may give you insight.

Social Media Marketing Or Optimization

Social media marketing is the most booming platform to reach a new set of audience, fetch them as leads and convert as sales. As it has the benefit of mass sharing, showing customized ad and target filtered consumers so it has marked a high success rate. As it involves technological updates and implementation so you may opt for budget-friendly SMO service packages that can upgrade the conversion rate.

SEO – Search Engine Optimization

This is another eminent mode of online marketing as it is now a common practice to search online before buying any product. Even with the rise of e-commerce and online mode of selling retail market is at a stake. If you are not pro into it then an agency with featured digital marketing package in the Australian market can best help you to augment the organic search and conversion.

Website marketing

It involves promoting your website on the online segment and branding it across a vast geographical area without any physical presence. Hence it explodes a vast segment of consumers. To strengthen the brand efficacy quality product and excellent website functionality is very important.

Video Marketing

A recent study has revealed that video marketing or video of product demo influences 56% of the buying decision. With YouTube and other similar platform, video marketing has taken roaring height. Moreover integrating videos in website to explain the features of the products enhances viewer’s retention time hence increases the rank.

Design of the website

With the change in look and feel with attractive colors matching the product profile, font typography and design can attract more consumers in the same product and service. Color has an amazing effect on buying influence. Also product display, navigation features fetches repeated customers.

Chat bots

Integrating chatbots to your website gives a feel of real interaction with a customer support executive from the backend team which enhances customers’ convenience and confidence. Put a real image of the team member so that it doesn’t seem like speaking with a robot.

Call –to -Action

Certain call to action functionality can enhance sales and customers’ attention. Font, typography, and content, in this case, are very important. It connects consumers with USP and special benefits provided by the company.

Content Marketing

Adding a blog page, or sharing various articles and blog on online medium about updates, usage and product information enhances authenticity and also brings new customers in the business. Content marketing is an integral part and is offered under any digital marketing package in Australia which are keyword optimized and address customer’s general queries.

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Not Just SEO, Try Other 10 Eminent Ways To Drive Traffic

With the era of innovations, digital marketing has merged with numerous modes to boost your ROI. Needless to say that SEO is one the eminent way. But top digital marketing service providers have now integrated other online marketing ways with search engine optimization package to boost up the traffic from every aspect. Here we take through a brief study on the same.

Content Marketing

Content is king. It enhances engagement and diverts traffic. Content marketing is one of the most demanded services provided by digital marketing agencies in Australia which is highly optimized, answers customers queries, have recent updates and synced with proper keyword to enhance visibility. A website which has a blog section with unique helpful content has proved to attract more viewers and is trusted by many consumers.

Video Marketing

This is yet another booming mode of marketing. Study reveals that video marketing highly influences the buying decision of a customer. Special for social media marketing video integration is highly effective. But it should be of good quality, precise and specific.

Social Media Marketing

Social Media Marketing or Social Media optimization has proved to be a huge benefit for all business segments across the world. The association of SMO companies in Australia predicts that 2020 will have the largest share of investment in SMM & SMO compared to other segments in digital marketing. It is easy to connect with mass, enhance engagement, divert traffic and make conversions.

Influencer Marketing

Bloggers and influencers have a good influence on consumers. So marketing your brand or product through them can enhance awareness and growth. Through their own networking and followers, they can even divert huge traffic to your website and generate leads.

Email marketing

Most of the digital marketing agencies in Australia and top digital markets across the world are using email marketing platform which has marked a sharp growth and marked influence on buying habits. It keeps a close connection with consumers, updates them with new offers, stock updates and discounts.

Pay-Per-Click

By this process, you can reach mass online consumers and get charged only if they click on the ad. This diverts huge traffic to the website and also influences conversion. But the website should be well optimized, navigation should be easy and well designed to minimize the bounce rate.

Hashtag Post

Using the hashtag in website pages or blog post helps a lot to explore more consumers who are searching similar product but is not aware of your brand. By backlinking method, you can divert huge traffic.

Display Advertising

Giving display banner ads on other website or pages related to similar products is yet another way to reach respective customers. Very effectively it quantifies ROI and can be structured according to budget.

Retargeting

It features your product repeatedly to those who have already visited your website and left halfway. Hence it enhances or influences conversion.

Youtube Marketing

The best feature is that ads on this platform gets lots of shares and thus may go viral. It is cost effective and highly engaging which diverts traffic to the website.

To know more keep connected with us and gets lots of updates!

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Want To Promote Your Business Online? Check Out 5 Best Ways

In the genre of technology, most of the business houses across Australia are preferring online presence and marketing. Promoting business through online marketing has reported significant growth in ROI and maximum reach to productive consumer folk. A study reveals that as this is entirely technology based so some entrepreneurs hesitate to invest. But there are competent yet affordable web development companies in Australia that develop website as well as provide digital marketing support. They quantify the growth in ROI as well as provide best and updated guidance.

Social Media Marketing

This is one of the best platforms to reach nearly one-third of the global population. Not just that it has varied benefits too. Here you get maximum share of your content or video which enables maximum reach. Going viral adds an instant boom to the business. Most of the digital marketing packages in Australia integrates social media marketing as a major part as it is very easy to track and understand result on present practices and also to feature out avenues of growth. Moreover, on this platform, you can personalize the communication, can precisely target and filter the demography or other minute details.

Search Engine Optimization

It is the organic method of intensifying traffic, conversions and predominantly visibility on the search engine. SEO involves back linking of your website and taking it to top visibility as most of the customer research on products before buying. It is a highly cost-effective and relevant method.

Content Marketing

It is the booming mode of marketing on which online marketing feeds. Quality content with relevant information not just enhance visitors rather keep them adhered to your website as a regular buyer. Informative, updated blogs or articles or press release embellish authenticity. To get such research-based, non-plagiarized and keyword optimized contents you may avail budget-friendly content marketing packages in Australia from top marketing companies as a compromise on this segment can affect the entire effort relentlessly.

Email marketing

It is a primitive and yet easiest way to keep communicating with customers, fetch their attention and keep them updated with stock, information, offers and special events. It let you interact, promote the brand and increase sales. It converts one-time consumer to a regular buyer. Integrating animations, videos or discount coupons triggers the efficacy of email marketing. A study on 2018 reveals that 85% of

adults who use internet login emails every week. Email marketing has even beat social media marketing in terms of investment and conversion.

Pay Per Click, Display ad & Retargeting

Nowadays in most of the digital marketing packages in Australia PPC, Display ads and retargeting are integrated as these are highly budget-friendly, brings the fastest result and is calculable. Pay per click cost you only when a visitor clicks your ad and enters your website pages. Display ad exhibits banners in webpages of similar products thus drive traffic to your website and moreover explores a new set of consumers who were not even aware of your brand. Retargeting ads continuously arrive on various browsed webpages by those who view your website but did not buy anything. Hence these all are effective in driving traffic and conversion.

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5 Best Social Media Goals & Ways To Reach Those

Social Media marketing is one of the strongest platforms for marketing and to reach out mass. But while it comes to marketing, the right STRATEGY makes all the difference. Be your business of any size, if you can set right social media goals then it can be well achieved which quantifies ROI. If you are a beginner on this platform get assisted by an affordable digital marketing agency for strategic goal setting according to specific business and execution of marketing process.

Quick Steps In Setting Goals

It’s not rocket science you can easily set social media goals by studying followings:-

· Identify - You have to first understand who your target audience is.

· Audit - If you presently execute social media marketing then audit all channels, performance from those and reachability.

· Data Crunching – Data is a big source which can help you set further goals and guide to perform best.

· Content analysis – Contents should be very creative, unique and featuring.

· Goal framework – Based on the analysis you may set a goal framework which is realistic, achievable and yet exploring.

SMART GOAL FRAMEWORK

Top notch SEO service package providers or social media marketing experts say that setting goals and making strategy is the most important part. If that can be done judiciously then digital marketing has no other alternative. The best part is its easily quantifying result and pocket-friendly schemes to suit every business type. But the framework should be SMART, let’s decode the acronym.

· Specific – Set clear and well-defined goals

· Measurable – Track and quantify goal achievements.

· Achievable – Don’t make far-fetched goals.

· Realistic – Should be realistic goals according to resources.

· Time-bound - Set milestones and deadlines. Also, keep long term and short term goals.

OKR Goal Framework

Objectives and key results, this framework is preferred by Google. Google defines that this framework can be achieved by answering two questions:-

- What to Achieve

- How to track if you are achieving it.

Be it SEO or SMO, tracking is the most important part. Hence all SMO service packages in Australia have a tracking module integrated irrespective of package price and category to enhances transparency and growth.

Parameters of tracking Social Media Goals

Top 10 parameters to track Social Media goals are:-

· Brand Awareness – Reachability of your brand name, reach of your post, shares, virality, impression and amplification rate are the key metrics to track how successfully you have set brand awareness.

· Brand reputation – Customer satisfaction and popularity are the most important key metrics. Amplification rate, social share, applause rate, and social sentiments are other measuring metrics to track brand reputation.

· Engage the community – Click-through rate, audience growth, amplification, engagement rate, conversion and bounce rate, comment conversion score are key metrics under community engagement.

· Conversion – It is the bottom line of all efforts. Bringing leads and converting it into prospective sales is the objective. So track the traffic diverted to your page or website by integrating quantifying tools and minutely study their behavior to analyze the area that demands attention and hard work.

· Crisis Management – Identifying the crisis or lack of service is a major aspect. Quantifying which leads are not converting into sales and why not? Delivering service accordingly is very necessary.

· Vanity Metrics – Likes, comments, followers, shares counts your effort against competitors.

· Content Strategy-. Contents should be helpful, attractive and unique to best explain and assist viewers or customers.

· Targeting – Gradually you should explore the segment of your target audience and implement practices that can best beat your competitors.

· Data accumulation – Through social media, you can instantly get visitor’s email id and some basic details or likes that help you peach them accordingly.

· Demographics – Follower’s demographics should also be tracked to provide information, updates or special offers.

Keep watching this space to know more about digital marketing.

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