Search Engine Optimization is the process of increasing the quality and quantity of your website on Search Engine such as Google, Bing and Yahoo. O2 digital agency australia
Why Search Engine Marketing is Important
SEO is an important aspect to make your users and search engine robots understand your website. Although, SEO has become sophisticated, yet, they fail to understand and see the webpage as a human. The majority of users are more likely to click on the top five websites on the result pages(SERPs) as they trust search engines that shows a good presence in the top positions. If you want a website that runs smoothly, SEO can be important in a direct and indirect way, O2 SEO Company in australia.
SEO can be twisted into a process that benefits your business. It is a continuous process that’s like a machinery which will drill oil or mine for gold. SEO drives 75% of the search traffic and aligned with the intent of the searcher. It generates the highest conversion rate, its ineffective and has a long lasting value.
PPC
It is an internet advertising model in which advertisers pay a fee only when the ad is clicked to drive traffic to websites. Since the advertisers are charged when the users clicks on their ad, therefore the name “pay-per-click.” O2 PPC Company in australia.
Why Choose PPC Pay per click is an extremely powerful advertising tool for both small and large businesses. It’s one of the most popular marketing choice because it gives a quick result bring in customers or sales quickly. You should keep in mind that while choosing this marketing tool a small budget is likely to go far. If Pay per click is set up and managed correctly, even small budgets can lead to a profitable investment or return. It’s one of the quickest way to get results for its speed, potential conversion and promotion to the right audience.
SEO VS PPC
There is still a big decision in online marketing whether to use SEO or PPC to get your brand in the front target. If they are done correctly, you can be on the front page of the SERPs, but it comes with benefits and costs.
Many recent surveys shows that users are likely to click on the organic results than paid search results. The users are now more aware and gradually learning the difference between paid and search, and recognise the organic as a more trusted source. Their eyes are more focused on the top organic pages, and some barely even notice the ads.
However, PPC hold a stronghold in conversion rates, as paid search results are more likely to covert the clicks from the SERPs. The landing page and text on PPC is custom optimized by the advertiser. PPC strengthens the page for a multitude of targeted terms within one day even with a small amount of budget if it is managed correctly. If you want your businesses to get more exposure, PPC is an effective way that SEO wouldn’t have time to contribute much to it. But since companies and services varies, SEO and PPC both plays a major role in its own way. Give us a chance to make you understand, Take your Free consultation
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