Analyses of your Search Marketing Strategy- SEO, PPC or Both?

Google processes over 3.5 billion searches every day and to break it down to per second- That's about 40,000 searches. How in the world your business is supposed to cut through the competition and let Google know about your existence? 

According to Jupiter Research, a Forrester Research company, 81% of users find their desired destination through a search engine. You can imagine where your potential customers are. 

There are two methods of strategic Online Marketing- SEO & PPC. 

Whereas both have their respective pros and cons, it is still recommended to use them strategically. Wherein, Search Engine Optimization (SEO) produce organic search results, Pay per Click (PPC) generated traffic is paid and appears on the top pages of Search engines. Surely, these two Internet Marketing Strategies help your business websites to rank higher, but the question is: which one is better than the other or there is a middle way in between? Let's find out! 

  

SEO vs. PPC  

Advantages of SEO: 

1. Targeted keywords help you gain visibility in search engines and cross matches what your potential customer is looking for. Organic search engine visibility helps in increasing Brand Awareness. 

2. When a Brand is talked about on the Internet, it not only increases brand awareness but gains an exposure for brand’s identity. 

3. People consider ads as spams, there are more chances of people clicking on organic results as compared to sponsored ones. Brands appearing on search engines organically prove themselves to be more trustworthy. 

4. Traffic from organic searches has absolutely no cost involved. Developing visibility and pushing any page on search engine's first page may take up lot of time and efforts but there is absolutely no cost involved for each click that comes along. 

Disadvantages of SEO: 

1. SEO can take months after you get your site optimized to start showing some results, whereas PPC is far more prone to generate leads immediately. 

2. There is a cut-throat competition out there in every industry. With well-known brands applying all the master strategies, any brand will have a hard time digging through the crowd to rank on search engines. 

3. The major and most frustrating disadvantage of SEO is its lack of control. It is quite difficult to know all the intricate details of the Google Algorithm. You don't have any control over how much of your SEO strategy is creating the kind of movement you want. That is why it is preferred to hire an seo service company expert to be aware of all the happenings or digital marketing agency australia. 

  

  

Advantages of PPC: 

1. While using paid advertising there is a security that your brand ad will always be on top of SERPs as long as the searched keyword matches yours. 

2. PPC advertising gives a control over the content that needs to be pushed towards the customer i.e. what you want the customer to see in your ad. 

3. PPC ads let you put up a picture to better explain the product if you're into the selling of goods, this could increase the click-through rates. 

4. As compared to organic visibility, PPC advertising takes less time to build up the visibility of your brand on SERPs. This is one of the fastest way to gain potential customers and increase sales. 

  

Disadvantages of PPC: 

1. PPC Marketing runs on what you pay and as long as you pay. It is no surprise that PPC ads are costly and if you're trying to advertise on a large scale then they can put a stretch on your budget. 

2. With the rise of genuine marketing tactics, people have grown skeptical of advertising. It may not be dead but it is not as effective as it used to be. it is noted that people are more likely to click on organic results than paid ones. 

3. All of the ppc management company australia can promise big numbers but paying does not guarantee results. Conversion of leads depends on many factors such as the quality of your ad, using keywords and competition in the industry. 

  

SEO & PPC 

A buyer's journey starts from all the way from search to conversion and sales, where you can combine both the search marketing tools to grab user attention. 

These tools can work wonders when combined together in the overall marketing strategy for a brand; weighing the pros and cons. A well-calculated balance of strategic improvements for SEO and a paid search budget is the best solution for brands to test out what works best for them. 

  

Our SEO and Digital experts can help you in choosing the best Search Marketing Strategy, Avail our Affordable SEO services to build your brand image and rank higher on SERPs. Need help? Contact us today! 

Website: www.o2.net.au 

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The Power of Digital Marketing in Transforming your Business Online

 

Deep-diving blindly into something that takes you nowhere is a sheer wastage of time, money and efforts. While stepping into something that holds a lot of value for your business, you must be aware of the results that you require. You must have a set plan and strategy for your business. 

In this era, Digital Marketing is the only marketing that is acceptable. You must be aware of the fact that the majority of your customers are sitting on digital platforms and thus market your products and services accordingly. Digital Marketing has the power to transform your business and to take it to new heights, without continuous efforts. If worked on properly, Digital Marketing can take your business from the scratch and bring it to the top of Google ranking. To see a better ranking of your business on various search engines, you may contact any SEO Service Company that will provide you guaranteed results. 

The operations of Digital Marketing build the gap between customers’ expectations and the real picture. The continuous changes in consumer behavior make it difficult for the businesses to keep the pace with the emerging marketing trends. The pressure is then transferred to the marketing operations. Marketing operations involve experienced staff, result-driven processes, and advanced technology. All of these aspects combined enable brands to interact with its customers and eventually generate business. 

The operations in Digital Marketing include the execution of plans and processes, implementation of structures and use of technologies to make use of the available resources economically, thereby working on the interaction, targeting, personalization, and optimization of digital platforms. Marketing operations play a critical role in driving growth at the bottom line, which directly enables the speed, agility, development, experimentation, and responsiveness that is required by companies to shape the marketplace. Keeping your website in place is one of the most important aspects for building the presence of your business on the digital platforms. Any good Web Design and Development Company will help you create/re-create a website of your own keeping your target group into consideration. 

• Understanding your customers is the first step towards building a better product. Before creating a product/service, it is imperative that you understand who you are creating the product/service for. Tracking, analyzing and interpreting your customer behavior should be an ongoing process that is critical not only to target and shape the reception of content and customer experience but also to optimize how the number of conversions of leads to actual customers. The detailed customer journeys on the website should be strategically mapped, recorded, and later worked upon basis the insights gathered. 
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• Supporting your customers throughout is something that must be taken care of delicately. You must assure that your customers are offered enough support and attention from your team as and when required. Customer support services like Back office processing, inside sales, internal marketing operations, etc. must be kept in place in order to ensure the delivery of a superior experience to your customers. A professional experienced Digital Marketing Agency in Australia will take care of all your online marketing needs, giving you a better brand image, along with well-defined structures and strategies proven with set numbers in the form of reports. 
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• Before getting into the marketing of your product, you must understand and analyze the technology that you are going to use. The technology that best supports your business should be used to automate processes, personalize interactions and coordinate actions. The marketing technology providers act as the bridge between customers and marketing operations; thereby building a connection between the producers and the receivers of the services/products. 
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• Setting the technology and related resources in place does not suffice for Digital Marketing operations. Making sure that the functioning of these resources is in place and in accordance with the set plans and desired goals is equally important. The processed must be implemented in the desired manner and governed accordingly. The failure in establishing guidelines for the smooth functioning of various business units might hamper new technologies, the flow of data transfer within the organization and the capabilities of the in-house employees and the external staff would result in a patchwork of efforts put in by the enterprise that will eventually hamper the sales of the business. Hence, ensuring the smooth workflow of the set plans and strategies is as important as framing those plans and strategies. 
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According to numbers, if used properly and efficiently, data shows that marketing operations provide a 15-25 percent hike in effectiveness, as measured by the Return on Investment and customer-engagement metrics. Yet achieving such a level of improvement in the operations is difficult for many. However, you can consult any SEO Service Company, Web Design and Development Company or Digital Marketing Agency in Australia. 

Website: www.o2.net.au 

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