Numbers suggest that 50% of the small businesses in Australia do not have a website. 48% of the customers do not consider a business if it does not have a website. While there are other means to market your business, a website still holds one of the most important positions in the marketing of a business.
Whilst looking forward to developing the website for your business, you must look up for an Affordable Web Design company Australia and SEO Company in australia that will help you with the designing, development, and maintenance of your website.
Read below a few essential components for the website of your small business-
- Navigation Bar
A customer will stay on your website for a longer duration only if it is easy to navigate. Your website must have a Navigation bar that will help your customers look up for the details. The Navigation bar should stay at the top of every page, directing to all the pages of the website that your visitor might need to visit with the logo at the top left corner. Most importantly, the navigation bar should work perfectly on a mobile screen.
- Website Design
The website layout should be such that it is your customers comprehend it the same way that you want them to. The design of your website should be in accordance with your target audience. Your ultimate goal should be a better understanding of your business rather than over-the-top visuals. Make sure that the design of your website should be responsive, such that it renders properly on mobile devices. The User Experience of your website should be optimized, making your website customer-friendly. Your website should necessarily have the option of ‘Call to Action’ that persuades the customer to turn into a lead.
- Contact Details
It is of utmost importance for websites to provide clear contact details to its visitors. The complete contact information should have the name of the organization, its physical address, telephone number, e-mail address, and social media accounts. This information will allow your customer to contact you quickly and leave the impression of your organization as a legitimate business on them.
- About the Company
Telling your customers about how your organization started, how it works in the present and what your ultimate goals give them a feeling of personalization. This gives your customers a sneak-peak into the story of your business, whilst building a connection between you and them.
- Social proof
A majority of customers believe on the social proofs provided by businesses on their websites. Customer testimonials, reviews, client videos, awards, etc. Majority of the customers trust the performance of a website basis the social proofs provided on the website. Thus, a proper presentation of these is essential for pulling in customers for every small business.
- Personalized CMS
Choosing the right Content Management System for your website is crucial for every business. Once a website has been made and uploaded, there are high chances of minor changes and/or additions to it with time. For this, the website must have a friendly and easily accessible CMS that keeps your website up-to-date. Popular CMSs like WordPress and Magento can be used for all business types.
- SSL certification
To prevent customers from any malpractices, Google had decided to mark SSL uncertified websites as ‘Insecure’. This creates a question in the mind of the visitors regarding the creditability of the website. If your website is not SSL certified, Google will restrict its ranking as well. To keep away from such issues, it is advised to get your website certified by Google beforehand.
You must not concern yourself with the cost of website design, considering the above-mentioned essentials. A number of professional and renowned Website Design and Development companies in Australia, like O2 will take up the project of your website development at highly cost-effective prices.
Website: www.o2.net.au
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