Wednesday, October 16, 2019

5 Trends in Digital Marketing to Look for in 2019

In a hurry to craft a powerful message to attract your audience online? Wait! Read below 5 new digital marketing trends of 2019 to drive your business to a heights of success. Here we go:



  1. AI to Empower Customer Segmentation: Artificial Intelligence is now widening its implementations to empower customer segmentation including several other endless connections of possibilities with retargeting, push notification, click tracking, and even more. A breathtaking advancement has been recognised that AI even started creating content. Now, it depends on how you put AI to work over your business strategies to achieve immense success.   

  1. Chatbots to Assist Virtually: Chatbots are the plugin that can be installed directly in a website for immediate assistance. Chatbots are installed to assist customers directly when the bot is questioned. With the advancements in AI, chatbots have the improvised ability to have a basic conversation with the person who is interacting.

  1. Shorter Load Time using AMP: Accelerated Mobile Pages (AMP) is an open-source project which helps in improving the load time of mobile webpages. An AMP page loads in 0.05 seconds to reduce webpage bounce rate. Although AMP is not assigned as a ranking factor by Google, it somehow helps in better SEO visibility.

  1. Bumped up Reality vs Virtual Reality: Your marketing prospects have higher values if the customers can test right before getting premium access to the product or service. With this aspect, you possibly reduce the risk of redundancy factors which can push your product towards a diminished corner. 

  1. E-mail Automation for Purposeful Marketing: Email marketing now have been going to a paradigm shift called personalisation. The key is grasping the attention of more readers to spend more time. According to apostles, 90 per cent of marketers believes that personalisation is the future. However, personalization is not only limited to emails but also add values to your marketing efforts.

O2 digital marketing agency is a small boutique specifically tailored for SME’s. There are omnifarious services which are offered by O2 Digital some of them are: Web Design and Development, Content Management, Digital Marketing, including SEO services. O2 digital marketing agency in Australia, Sydney; a prime vision of O2 is to analyse the specifications of clients to fulfil their business requirements which are solely based on ethical market values and etiquettes.
Location: Suite 13, Level/150 Lyons Rd, Drummoyne NSW 2047, Australia

0 comments:

Post a Comment