- AI to Empower Customer Segmentation: Artificial Intelligence is now widening its implementations to empower customer segmentation including several other endless
connections of possibilities with retargeting, push notification, click
tracking, and even more. A breathtaking advancement has been recognised
that AI even started creating content. Now, it depends on how you put AI
to work over your business strategies to achieve immense success.
- Chatbots to Assist Virtually: Chatbots are the plugin that can be installed
directly in a website for immediate assistance. Chatbots are installed to assist customers directly when the bot is questioned. With the
advancements in AI, chatbots have the improvised ability to have a basic
conversation with the person who is interacting.
- Shorter Load Time using AMP: Accelerated Mobile Pages (AMP) is an
open-source project which helps in improving the load time of mobile
webpages. An AMP page loads in 0.05 seconds to reduce webpage bounce rate.
Although AMP is not assigned as a ranking factor by Google, it somehow
helps in better SEO visibility.
- Bumped up Reality vs Virtual Reality: Your marketing prospects have higher values if
the customers can test right before getting premium access to the product
or service. With this aspect, you possibly reduce the risk of redundancy
factors which can push your product towards a diminished corner.
- E-mail Automation for Purposeful Marketing: Email marketing now have been going to a
paradigm shift called personalisation. The key is grasping the attention
of more readers to spend more time. According to apostles, 90 per cent of
marketers believes that personalisation is the future. However, personalization is
not only limited to emails but also add values to your marketing efforts.