How to Keep Away from Negative SEO? ~ O2 Digital

SEO or as commonly full-formed as Search Engine Optimization is one of the key aspects responsible for the visibility of a website on a search engine. Google, a place where every website desires to land upon, acquiring the top-most position works on the footsteps of SEO. The more difficult it gets for a customer to look up for a website, the lesser interest he possesses. If you wish your prospective customers to locate you easily, then you must, without a second thought invest on the SEO of your website. You must look for a well-known Digital Marketing Agency in Australia.

What is Negative SEO?

Negative SEO refers to sabotaging your competitor’s or any other website in order to improve the ranking of yours. This may include various means and methods, which, however, are banned by search engines. The pure game of risk, negative SEO is a practice that might charge a penalty from an organization, in case caught red-handed. These are various unethical techniques to crawl up your website on Google and crawl down others’. This can be done in various forms including hacking your website, building spamming links to the website, copying your content and spreading it all over the internet, ruining the reputation of a website by creating numerous fake profiles, and removing the best of the backlinks from your website.

It is even more threatening if you have just settled down your business. Newly developed websites don’t really have a history of backlinks and thus the negative SEO attack can literally wipe it off the search engine; in comparison to the older ones. Negative SEO is a real threat and a wakeup call for your business. To survive in the industry, every business must follow the idea of prevention being better than cure. There are easier ways of preventing your website from negative SEO tagging than removing it. The only competition in the online industry is for visibility; and organizations prohibit themselves from following the rules, thus landing themselves and many others in the hands of a negative SEO attack.

How to Prevent Negative SEO?

If you observe a significant drop or an enormous hike in the traffic on your website from unknown and unreliable sources, then you must take this as a threat alert and continue reading.

· Take help from Google webmaster

Google is as helpful a search engine as you may need. It sends you e-mail alerts when your website is being attacked by any sort of malware or your pages are not being indexed. Google brings it to your notice when you have server connectivity problems, or you are about to get a manual penalty from Google. For this, you must connect your website to Google Webmaster tools and enable notifications and reception of alerts from all types of issues.

· Keep stalking your backlinks profile

This is the most important and effective step for keeping away from spammers. In most cases, negative SEO works against your website when you have low-quality links or redirects. You must look up for various tools like Ahrefs or Open Site Explorer to check the quality and functioning of your backlinks for yourself and attain access to notifications and alerts.

· Don’t cross ways with from Malware and Hackers

You must always maintain a good distance from Hackers. You have no idea which business might be trying to bring you down entirely. To prevent hacking of all your important accounts, you must keep the passwords complicated, such that they cannot be guessed or established by anybody. You must also keep them only for yourself. Never disclose! Also, you must ensure that you keep a backup of all your files and data on a regular basis, such there is no loss of data. Also, ask your hosting company to install high-quality antivirus, in case you allow your customers to upload any files on your website.

· Avoid Duplicacy

Content duplication is the key for spammers. They will copy the content from your website and post them everywhere. Google has a policy of penalizing the website that are fans of delicacy. If Google realizes that your content has been duplicated, it is going to penalize you for going against the policies. There are numerous websites that help you check if yours has duplicate content or not. Hence, you must keep a strict check on the content on a regular basis.

· Social Media might be harmful

It does not take much time for any information to go viral on social media. To be safe from all ends, you must keep a check on your accounts on all social media platforms. The ones who are trying to let you down can also create fake accounts, using your brand name on social media. Your social media marketing team must keep a strict check that there are no fake accounts on any social media platform from a brand name similar to yours. In case there is, you must report it as spam before it gains a good number of followers.

You must not get tied in your own SEO strategies, instead hire an experienced Web Design and Development company, or SEO Service Company that makes sure you don’t suffer in any case. Your Digital Marketers must be well aware of the SEO strategies that are being used. Keep a check on the following points to be successful in the marketing of your business-

1. You should not get influenced by the idea of duplication of content to achieve a better ranking

2. You should stay at a distance from the penalized website

3. You must not buy links from blog networks or for SEO

4. You should not publish a massive number of guests blogs

5. You should not build too many backlinks using persuading keywords

6. You should not set all the backlinks on your website using “no follow” feature

Don’t feel the burden. For strategic and results-oriented Digital Marketing techniques, take assistance from O2, a leading Web Design and Development, and SEO service company. We’re a leading creative digital marketing agency, with guaranteed solutions for all the digital needs of your business.